by Kate van der Borgh | Jan 13, 2015 | Business speak, Copy Chat, Copywriting
A couple of guys I know have just started their own business. I’ve been chatting to them about their customer comms. These guys are great. As well as having a brilliant business idea, they’ve got bags of personality. They’re articulate, funny, and...
by Kate van der Borgh | Jan 7, 2015 | Books, Copy Chat
Why torture people by ‘aligning departmental strategic objectives’ when you can ‘make sure all teams are working to the same goals’? However, at this point in the workshop, at least one person starts to freak out. ‘Our work is...