by Kate van der Borgh | May 26, 2016 | Copy Chat, Copywriting, Freelance life
This week I was working on some brochure copy for a client. We’d agreed a price based on me writing three drafts – but, just as I was about to start writing, they asked: if it turned out that we didn’t need all three drafts, would that reduce the cost of the job?...
by Kate van der Borgh | May 12, 2016 | Copy Chat, Copywriting, Freelance life
It’s more than 18 months since I handed in my key fob, tore up my travel card and became a freelance writer. That’s right – time doesn’t so much fly as screech hysterically through the sound barrier. There are things I miss about office life: workmates,...
by Kate van der Borgh | May 11, 2016 | Business speak, Copy Chat
Generally, I don’t much care for Facebook groups. There’s a group for our block of flats, and it’s mostly passive aggressive messages about dog poo in the communal gardens. But then, in a PR and journalists’ group, someone shared this cracker...
by Kate van der Borgh | May 9, 2016 | Business speak, Copy Chat, Copywriting
Not long ago, one of my friends had a hospital appointment with a consultant. She asked me to go with her for a bit of moral support. Now, this appointment was a big deal. My friend had been in pain for months, and had already had several fruitless appointments and...