by Kate van der Borgh | Jun 27, 2016 | Copy Chat, Tone of voice
But I think that, for many brands, the problem isn’t so much with how they’re speaking, but with what they’re saying in the first place. And I think there are other, more practical, solutions to the problem than the On the one hand, I love tone of voice jobs. They can...
by Kate van der Borgh | Jun 26, 2016 | Business speak, Copy Chat
Sometimes clients say they’ve got a website, or a report, or a speech, and the copy is OK – but it’s not in the right tone of voice. The ideas are there. But it just needs to be friendlier, shorter, simpler, or maybe all of the above. In other words, the client needs...
by Kate van der Borgh | Jun 23, 2016 | Copy Chat, Freelance life
It’s been almost two years since I handed in my key fob, tore up my travel card and became a freelance writer. That’s right – time doesn’t so much fly as screech hysterically through the sound barrier. There are things I miss about office life: workmates, free...
by Kate van der Borgh | Jun 23, 2016 | Copy Chat, Digital
Website jobs can be tricky. Understandably, clients have questions like: what’s the optimal word count? How many SEO terms are acceptable these days? And writers get obsessed with juggling keywords, desperate not to sound like an over-briefed Mili-borg. But step back...
by Kate van der Borgh | Jun 23, 2016 | Copy Chat, Copywriting, Freelance life
Some things really put a dampener on my working day. Scary brown envelopes from HMRC. My printer eating a whole sheaf of paper in the five minutes before I need to leave, with handouts, for a presentation. And fluffy feedback. However… Focused feedback makes my...